Phoozy has come a long way since it appeared on “Shark Tank” in Season 12, Episode 19. Known for its smart phone cases that protect against extreme temperatures, Phoozy has grown a lot, increased its sales, and added new products. In this article, we’ll look at the latest updates on Phoozy and see how the brand has changed since its TV debut.
Phoozy Background
Phoozy was founded by Kevin Conway and Josh Inglis. They created protective cases that shield phones from extreme heat, cold, and water. The cases have a multi-layer design with special materials.
Before going on Shark Tank, Phoozy was already gaining traction. But they wanted a Shark’s help to take things to the next level.
Phoozy Shark Tank Update
On the show, Kevin and Josh impressed the Sharks with their pitch. They ended up securing a deal with Lori Greiner and Robert Herjavec. The Sharks invested $500,000 for 8% equity, plus a $1.50 per unit royalty until their investment was repaid.
This deal proved to be a game-changer for Phoozy. After the episode aired, the company saw a massive 400% increase in sales. Customers loved their products and the exposure from Shark Tank helped spread the word.
By mid-2022, Phoozy had reached an impressive $4 million in annual revenue. They expanded their product line beyond phone cases to include laptop sleeves, tablet cases, and other accessories. New innovations like the Quick-Attach Accessory Straps and Drink Capsule Can were also introduced.
To keep the momentum going, Phoozy focused heavily on marketing and distribution. They used social media and influencer partnerships to great effect. Selling on Amazon allowed them to reach customers around the world. In 2022, pro skier Mo Mitchell became a brand ambassador, further boosting their credibility.
Today, Phoozy continues to thrive as a business. Their products receive glowing reviews from happy customers. With a commitment to innovation and quality, the future looks bright for this Shark Tank success story.
Phoozy Shark Tank Appearance
Kevin and Josh boldly entered the Shark Tank seeking $500,000 for 10% of Phoozy. Their high-tech phone cases, made with materials used in space suits and race cars, immediately caught the Sharks’ attention.
After some tough negotiation, Lori Greiner and Robert Herjavec teamed up to offer $500,000 for 8% equity, plus a $1.50 royalty per unit until their investment was repaid. Kevin and Josh happily accepted the deal and left the Tank ready to take Phoozy to new heights.
Post-Shark Tank Growth Of Phoozy
Appearing on Shark Tank gave Phoozy a massive boost in exposure and credibility. Even though the deal with Lori and Robert didn’t officially close, Phoozy’s sales skyrocketed by an incredible 400% after the episode aired.
The company continued to gain momentum in the following months. By the middle of 2022, Phoozy was generating a whopping $4 million in annual revenue. That’s the power of the Shark Tank effect!
But Phoozy didn’t just sit back and coast on their newfound success. The team kept innovating and expanding their product line beyond phone cases. They now offer protective cases for laptops, tablets, and other tech gear.
Phoozy also developed clever accessories like the Quick-Attach Small Accessory Straps and the Phoozy Drink Capsule Can. These products showcased the brand’s commitment to creating functional, durable products for active lifestyles.
On the marketing front, Phoozy leveraged social media to spread the word about their products and grow their following. They also expanded into new distribution channels like Amazon, making it easy for customers around the world to get their hands on a Phoozy case.
Current Status Of Phoozy
Today, Phoozy is still going strong and pushing the boundaries of what’s possible with protective gear. By harnessing cutting-edge materials and technologies, they continue to create cases that can withstand extreme temperatures, drops, and even water.
Whether you’re a busy professional, an adventurous traveler, or just a bit clumsy with your devices, Phoozy has a case that will keep your gear safe. With their ongoing innovation and growing product selection, it’s clear that Phoozy is a brand to watch in the years to come.
Conclusion
Since its appearance on “Shark Tank,” Phoozy has grown significantly, increasing sales by 400% and expanding its product range. The deal with Lori Greiner and Robert Herjavec helped boost the company’s visibility, allowing Phoozy to innovate and reach more customers through platforms like Amazon. With a focus on quality and new products, Phoozy continues to thrive and shows a promising future ahead.
