With the new year already here, there is no better time to up your business game than now. The overall running of your business might continue as it did last year, but you will want to utilize new tools and skills to ensure there is continuous improvements. After all, this is how business owners find success.
If you would like to see your ecommerce business flourish in 2025, it is essential to remember that there are numerous factors driving ecommerce growth. There are four tips outlined in this post that you can follow to give your ecommerce business the best start this year, and hopefully success will closely follow.
1. Prioritize Mobile Shopping
Mobile devices make shopping on-the-go so easy for customers, so ensuring your ecommerce business is equipped to offer this experience is a must. In fact, this type of shopping is much popular with the age category of 18 to 49 year-olds, with 91% of them saying they use a smartphone to buy products online. This is a staggering percentage, and it would be unfortunate to let your business miss out in 2025.
To ensure your business is ready for mobile shoppers, you must ensure your website is responsive on all devices. This means optimizing the content and product pages for smaller screens to ensure customers can clearly see images and product descriptions. Additionally, you will want to test the loading times of webpages and simplify the checkout process so it is quick and hassle-free.
2. Offer Flexible Payments
A lot of online stores, from Amazon to Pretty Little Things, now allow customers to buy products and either pay at checkout, pay in installments, or pay at a later date. This can be popular with consumers, especially when buying more expensive items. Although it is still less than the majority, Statista reported that 41% of adult Americans have bought products using a Buy Now, Pay Later service.
There are numerous services your business can use at the checkout to offer a Buy Now, Pay Later option, including Clearpay, Klarna, and PayPal. Due to the convenience they offer, these services have become good tools for increasing order value and seizing conversions. When selecting which service you would like to use in your ecommerce business’ checkout process, check the reviews and see which one if the most popular in your industry.
3. Focus on Sustainability
In recent years, more and more consumers are shopping with businesses that prioritize green practices, and making some changes could make your ecommerce business more popular. This can be achieved by focusing on the environment impact your business has and looking at the materials your product uses. There are many ways a business can adapt to be more sustainable, so there is likely to be a modification you can make.
One green solution that most online businesses can implement is the use of recyclable packaging. Using recycled cardboard for the outer packaging and either biodegradable packaging peanuts or corrugated bubble wrap around fragile products can reduce the plastic waste businesses send out to customers. This will allow the customer to recycle the packaging once they have unpacked their order. You could even choose eco-friendly labelling for your products to further this aspect.
4. Analyze Data Regularly
Lastly, if your business is up and running, it is critical that you track your site data to monitor sales and business growth. This will include analyzing conversion rates, website traffic, and other vital metrics, as these are key indicators of how easy your website is used. If you find dips in metrics, then there might be an issue you want to correct.
With the four tips listed in this post, your ecommerce store will be much more prepared to find success in 2025.
