Video used to be reserved for big brands with even bigger budgets. However, since the rise of social media, video is just a baseline expectation for companies of all sizes, from personal one-man-brands to small businesses to global organizations and everything in between. If you’re not using video, you’re missing out. It’s a tool to attract new customers, build trust with your existing client base, and easily communicate your message and values with the world. Here are a few reasons why it’s the ultimate growth tool.
Builds Trust Quickly
People aren’t just interested in a product; they want a solution to a problem, but they also want to know who they’re buying that from. We live in a brand-obsessed world, where associating with a particular business is about belonging, community, and identity. Working with the right video production team can help you put a human voice and face to your message so it feels more real, relatable, authentic, and trustworthy. Trust fosters brand loyalty, which leads to returning customers, greater LTV, and growth.
Boosts Engagement and Conversions
Time on page is an important SEO metric, and video content keeps people on your site longer. However, it also helps them remember what you said. Whether it’s a 10-second short or a minute-long product demo, video helps you catch people’s attention and then explain things quickly and clearly. When people understand you better, they’re more likely to take the next step or the desired action. Research consistently shows that videos result in more engagement than other types of content, like text-only posts, image posts, or blog articles. And it makes sense when you think about it—watching a video requires less effort and immediately sounds more entertaining than reading a chunk of text.
Works Across Every Channel
Never underestimate the versatility of video! You can repurpose video content to create more videos with different lengths and angles, for different audiences and platforms. For instance, you can post a video on your website, YouTube, Instagram, LinkedIn, TikTok, and Facebook. You can use them for organic social media posts or run them as paid ads. Thanks to digital billboards, you can even video advertise in physical stores, commercial centres, on public transport, and more!
Sets You Apart From the Competition
While your focus should generally be on creativity and not your competition, it’s worth noting that not every business is doing video well. Simple, well-produced videos that explain your product or service or share a customer story can instantly boost credibility. This is especially true for industries where authority and trust matter, like finance, real estate, law, health, and insurance.
Endnote
Once seen as a trend, video has now earned itself the top spot for cross-platform engagement. If you’re serious about growing your business, video is one of the smartest creative assets you can invest in. Good videos will help you reach, connect with, and convert your audience. Some of the most effective video campaigns include UGC and an authentic, down-to-earth style. In the end, it’s all about telling your brand story. The growth potential is real, and it’s only getting bigger.
